When it comes to local fashion and designs, FashionValet is the one brand that resonates with a powerful impact.
The brainchild of popular blogger Datin Vivy Yusof and her husband, Dato’ Fadzarudin Anuar, this fashion e-commerce site soon catapulted to becoming Southeast Asia’s premier online shopping destination.
To commemorate Malaysia’s 60th anniversary of independence, FashionValet has launched a #IAMHOMEGROWN campaign with the aim to instill a sense of pride and recognition for our incredible Malaysian talents.
“There is one thing that binds us together in this country, regardless of race, religion or political views: We are, first and foremost, Malaysians. In the spirit of Merdeka, the birth of #IAMHOMEGROWN aims to celebrate who we are, our contribution as Malaysians as well as to highlight those who have paved the way for us!” says Dato’ Fadzarudin Anuar, co-founder and chief executive officer of FashionValet.
The #IAMHOMEGROWN campaign features more than sixty Malaysian icons from various fields and backgrounds, who have made a name for themselves in their respective industries. Some of the icons featured are actors such as Puan Sri Tiara Jacquelina and Bront Palarae, stage personalities such as Harith Iskander, music mavens such as Joe Flizzow, fashion powerhouse Mimpikita and Khoon Hooi to purveyors of Malaysian cuisines, Datuk Chef Wan and Madam Kwan, among others.
“We are home grown and proud of it. Let’s celebrate our achievements, and wear them proudly!” says Datin Vivy Yusof, co-founder and chief creative officer of FashionValet.
Scroll for images from the #IAMHOMEGROWN campaign.