Salvatore Ferragamo is deep-rooted with a rich history that owes itself, among other things, to a time spent in the United States spanning 12 years. His return to Florence, Italy, in 1927 was coincidental to a time when discussion revolved around the romance of returns.
Italy was then regarded a hotbed of creative ideas and artistic experimentation, and to celebrate this symbolic anniversary, the Museo Salvatore Ferragamo in Florence has organised the aptly named ‘1927 The Return To Italy’ exhibition from now until May 2, 2018.
The showcase will display handicrafts and masterpieces that established the industry and explore the tastes and views of the time, held dear to Ferragamo himself. Curated by Carlo Sisi, the exhibition designed by set designer Maurizio Balò is told like chapters of a novel spanning eight rooms.
On display are exploration of Italy’s twentieth-century visual culture, themes and works of art that affected Ferragamo’s creations, and various art works. Here, artists like Maccari, Martini, Thayaht and Gio Ponti, joining various finely crafted clothing and objets d’art from the era. A definite highlight would be the shoes created in the 1920s that highlight Ferragamo’s connection to his contemporaries.
Scroll through for a glimpse of some iconic pieces on display.
A pair of Ferragamo shoes that reflected his affinity for contemporary art of the Twenties.
Well-preserved heels with stitched motives.
Lottie, one of the six pairs from the exclusive Capsule Collection that was founded in Hollywood.
Room 1 begins with Ferragamo's return to Italy.
An intricately made costume from the folklore and costume exhibition.
Room 4: Dresses that define the Italian woman.
A resplendently-dressed woman of the era.
The '1927 The Return To Italy' exhibition is ongoing from now until May 2, 2018. For more information, email firstname.lastname@example.org.
The launch of the architecturally perfect Salvatore Ferragamo Pre-Fall 2017 footwear was a grand party with various prominent fashion personalities.