Behind The Scenes: Zaida Ibrahim

Zaida Ibrahim embodied confidence and power in every shot we took for this month’s cover story.

She arrived early at the JW Marriott Hotel KL, looking like she had rolled out of bed in style. There were two agendas for the day: a video filming in the morning and a photo shoot at noon. Zaida kept her cool throughout, candidly answering interview questions for the video at the Cartier boutique in Pavilion KL. After a quick lunch, we drove to our next location, Sekeping Terasek in Bangsar. Zaida posed confidently for every shot we took, dazzling in Cartier jewellery. When little Adam Arif joined us after school, we were given a glimpse of her motherly side. When asked what he thinks about Zaida, Adam gleefully chirped, “Bee-yoo-tee-ful!”

'gallery right' 'gallery right'
'gallery right' 'gallery right'
Photo 1 of 12 Behind The Scenes: Zaida Ibrahim
Photo 2 of 12 Zaida Ibrahim embodied confidence and power in every shot we took for this month’s cover story.
Photo 3 of 12 She arrived early at the JW Marriott Hotel KL, looking like she had rolled out of bed in style.
Photo 4 of 12 There were two agendas for the day: a video filming in the morning and a photo shoot at noon.
Photo 5 of 12 Zaida arriving at the Cartier boutique in Pavilion KL.
Photo 6 of 12 Zaida picking out the pieces that she would be wearing for the shoot.
Photo 7 of 12 Zaida being fitted with a Cartier piece.
Photo 8 of 12 Zaida kept her cool throughout, candidly answering interview questions for the video.
Photo 9 of 12 Then after a quick lunch, we drove to our next location, Sekeping Terasek in Bangsar.
Photo 10 of 12 Zaida posed confidently for every shot we took, dazzling in Cartier jewellery.
Photo 11 of 12 Zaida Ibrahim
Photo 12 of 12 Zaida Ibrahim is our Woman on the Rise award winner this year.