Italian footwear and clothing brand Geox proudly launched its first flagship store and new ‘X store concept’ at Pavilion KL.

The new concept champions rough, rugged exteriors – an eye-catching contrast to the high-tech interior, while the wide entrance doors with circular cut-outs allude to the holes on Geox soles.

The opening was marked by a welcome speech by Mauro Malta, Geox’s Asia Pacific Senior Vice President, while the ribbon-cutting ceremony was attended by celebrity guests such as Carmen Soo and Azrel Ismail. Models also strutted about in the brand Spring/Summer 2017 collection.