Italian shoes and clothings brand, Geox proudly launched their first flagship store and their new ‘X store concept’ in Asia at Pavilion KL.

The new concept fuses with their brand essence, with roughly finished exteriors, which works as an effective counterpoint to the technological interior, and the wide entrance doors with circular cut-outs allude to the holes on Geox soles.

The opening was marked by a welcome speech by Mauro Malta, Geox’s Asia Pacific Senior Vice President followed before the ribbon-cutting ceremony with celebrity guests such as Carmen Soo and Azrel Ismail. The brand also released their new Spring/Summer 2017 collections at the launch, and had models showcasing fresh apparel and nifty shoes.