Luxury fashion label, Coach officially launched its largest flagship store in Southeast Asia at Pavilion Elite, the new retail landmark adjacent to Pavilion KL.

The opening of the two-storey outlet, on level 2 and 3 was attended by international VIPs like Korean pop-star Jessica Jung, as well as local fashionistas and personalities like Datin Che Puan Amelia Henderson, Hunny Madu, Patricia Knudsen and Nora Danish.

After the ribbon-cutting ceremony, the 600 guests moved on to the 9th floor where local artists SonaOne,  Joe Flizzow and Afgan Reza performed.