Tumi launched its 19 Degree collection amid much interactive fanfare at Pavilion Kuala Lumpur.
Guests were greeted with a massive chessboard comprising the latest luggage bags doubling up as chess pieces. The Tumi products were introduced via an immersive experiential activation called the Experience Room, where a 3D projection mapping presented a breathtaking audiovisual feast of the 19 Degree cases set against the backdrop of stunning destinations. A feature wall was also erected to display stunning shots by high profile Asian KOLs travelling with their 19 Degree cases.
An event is never complete without a fashion show and Tumi definitely delivered. As the icing on the cake, everyone got to try their hand at pulling a giant lever to a 19 degree angle for a chance to win a special prize.