Salvatore Ferragamo cast a spotlight on Seoul at their presentation of the pre-fall 2017/18 women’s footwear collection held in Shilla Hotel’s Yeong Bin Gwan space in Seoul.

The kaleidoscope collection, created by new design director, Paul Andrew, was displayed in a multi-sensorial experience festooned by illuminated balloons and architectural collages of Florence.

Korean style icons like Lee MinJung, Jung RyeoWon and SeolHyun joined Eraldo Poletto, the CEO of Ferragamo group, and James Ferragamo, Women's and Men's Shoes and Leather goods Division Directorin welcoming the collection featuring reinvented icons, namely the updated ‘F’ wedge, 1930s column heel and a new neoprene sneaker.