TUMI 'Perfecting the Pack' campaign launch | Tatler Asia

Travel, business and lifestyle accessory brand, TUMI is turning packing into an art form with the latest iteration of its successful Asia Global Citizens campaign, themed 'Perfecting the Pack.'

Starring six aspiring men and women from across Asia, the Malaysian leg is headed up by entrepreneur, and one of our Generation T Connectors, Bryan Loo, who graced the event along with Reem Shahwa, Joyce Yap and Sharan Valiram.

The campaign will bring Bryan and the five other travellers from China, Hong Kong, Indonesia, Korea and Singapore and show them in action as they begin their journeys by perfecting the pack.

Angela Tong, Reem Shahwa, Joyce Yap, Sharan Valiram, Bryan Loo and Goldfish

Brian John Yim and Bryan Loo

Goldfish, Tan Yin Yin and Blink

Tunku Harunnarasheed Putra and Che Puan Amelia Thripura Henderson

Brian John Yim, Tong Bing Yu and Matthew Benjamin Yoon

Jake Mowson and Reem Shahwa

Natalie Saw, Jane Chuck and Ashley Lau

Sharon Tan and Lucas Lau

Darren Lok, Teh Hui Yee and Aliana Roslan

Mark O'Dea, Cecilia Yong and Jeremy Teo

Low Mei Leong and Gam Kim Khoon

Karen Kho, Bobo Stephanie, Chenelle Wen and Chiang Lee Ming

Nazree Nassir and Angela Leong

Nicholas Raj, Sarah Thomas and Mischa Miranda

Models show off TUMI's collection

Photo 1 of 16 Angela Tong, Reem Shahwa, Joyce Yap, Sharan Valiram, Bryan Loo and Goldfish

Photo 2 of 16 Brian John Yim and Bryan Loo

Photo 3 of 16 Goldfish, Tan Yin Yin and Blink

Photo 4 of 16 Tunku Harunnarasheed Putra and Che Puan Amelia Thripura Henderson

Photo 5 of 16 Brian John Yim, Tong Bing Yu and Matthew Benjamin Yoon

Photo 6 of 16 Jake Mowson and Reem Shahwa

Photo 7 of 16 Natalie Saw, Jane Chuck and Ashley Lau

Photo 8 of 16 Sharon Tan and Lucas Lau

Photo 9 of 16 Darren Lok, Teh Hui Yee and Aliana Roslan

Photo 10 of 16 Mark O'Dea, Cecilia Yong and Jeremy Teo

Photo 11 of 16 Low Mei Leong and Gam Kim Khoon

Photo 12 of 16 Jane Chuck

Photo 13 of 16 Karen Kho, Bobo Stephanie, Chenelle Wen and Chiang Lee Ming

Photo 14 of 16 Nazree Nassir and Angela Leong

Photo 15 of 16 Nicholas Raj, Sarah Thomas and Mischa Miranda

Photo 16 of 16 Models show off TUMI's collection

Topics

campaign Pavillion tumi Perfecting the Pack