Move over liposuction, the new fad in fat is freezing it.
Plastic surgeons, dermatologists and beauticians from around the world gathered in Paris to analyse trends at the IMCAS aesthetic congress, to these new findings:
No cuts, no needles, no anaesthesia. With "coolsculpting", people can get rid of fat while reading a book, practitioners say.
The procedure, approved by the US Food and Drug Administration in 2010, involves placing a fatty part of the body -- say those love handles -- into a device which cools the area to below body temperature but above freezing, destroying fat cells.
Fat cells are more susceptible to cold than other skin cells, which are not harmed in the process.
"Twenty to 23 percent of the fat cells in that portion that you froze for an hour will disappear," said Renato Saltz, a plastic surgeon from Utah and president of the International Society of Aesthetic Plastic Surgery (ISAPS).
"It gets metabolised, and then it goes out in your urine or in your stool," he told AFP.
Also called cryolipolysis or simply fat freezing, proponents say it is quick, painless and requires no recovery or "downtime".
"The patient is watching a movie, or like when they did my back, I was answering my emails. They plug you into the machine and after an hour you're ready to go back to work," Saltz said.
After some initial swelling, the results become apparent two or three weeks later, he said.
"Nonsurgical fat reduction" is a fast-growing field with more than 425,000 procedures in 2015 -- almost 120,000 in the United States alone.
"It is a big deal. It is one of the most popular procedures now in the world," Saltz said.
... or shifting it
In a practice called "body contouring," fat removed in liposuction is increasingly being put back elsewhere, replacing synthetic fillers.
"We used to just throw fat away and now we use fat in... many operations," said Nolan Karp, a plastic surgeon in New York and board member of the American Society for Aesthetic Plastic Surgery (ASAPS).
"You take it out of areas you don't want it, and put it into areas where you do want it," he said -- citing the buttocks, breasts, and even the face.
The technique is not new, but improved technology has caused an explosion in demand.
Patients do not run the risk of their body rejecting any foreign material, as the fat is their own.
"Most patients actually don't want to have fat in the abdomen, they don't want to have fat in their thighs, so when you suction that you improve the donor side and you also improve the recipient side," Saltz said.
Overall, the trend is away from surgery to non-invasive procedures which require no anaesthesia, offer quicker recovery and pose lower risk.
In high demand are laser treatments to tighten or "rejuvenate" the skin, and injecting Botox or other products to paralyse muscles "so your facial expression is better", Saltz said.
ISAPS data shows that plastic surgeons performed 9.6 million surgical procedures worldwide in 2015, compared with over 12 million non-surgical ones.
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