It was a celebration of young blood at the launch of F is for Fendi, a new digital platform by the Italian fashion house primed at millenials and their lifestyle obsessions – right on time for the recent New York Fashion Week.
The guest list included stars of street style circuits the likes of models Joan Smalls, Kendall Jenner, the Hadid sisters and Alexa Chung, who flocked to the South Street Seaport venue, joining fellow trendsetters Leonetta and Delfina Fendi, Presley Gerber and Laura Love in the underground party experience courtesy of London’s Boiler Room.
Presented as an immersive experience for Instagram opportunists, guests took advantage of photo booths and colourful light installations, and 'Flawless' decks spun by musical performers including Savage, Metro Boomin and ABRA.
From statement threads to lifestyle curators Fendi’s #fisforfendi platform has proven a new way to reach the edgy and urban market through stories, images, arts and culture millennials seek today.
Discover the digital platform at fisfor.fendi.com.