Anything that Vivy Yusof touches turns into gold. The fashion icon and entrepreneur par excellence – under the banner of The dUCk Group – has just dropped The Alphabet Collection today at Bangsar Shopping Centre and this comes barely three months after the first dUCk store's opening at Pavilion KL.
This girl is on fire!
Over a year in the making, the ABCD series – comprising scarves, twillies, notebooks and totebags – is the brand’s biggest collection to-date. Each item is painstakingly adorned with hand-drawn geometric design that are finished off with a raw crayon effect; and with such attention to detail and personalisation, no two designs are the same.
Vivy was absolutely ecstatic about the entirety of this collection as well as the mysterious D’s story about it. D is the Group’s enigmatic brand ambassador and in Vivy’s own words, the soul of the brand “is an urban chic, cool and stylish, fashion forward entrepreneur who enjoys the lil’ dash of luxury in life”.
At the launch, Vivy also announced a newcomer into the Group, dUCk Home and Living, kicking off with the Alphabet Tote Bag. The bag is of exceptional quality, made of coated canvas and genuine leather trimming. Also thrown into the mix, the all-new dUCk monogram, a personalised alphabet print and 3D dUCk charm zipper.
The complete collection will be available for 3 days until October 9, via a pre-order at dUCk’s first ever public event at Bangsar Shopping Centre. dUCkies who can’t waddle over to Bangsar, stay tuned at FashionValet.com.
Vivy Yusof also recently made fashion history as one of the first women in hijab appointed to join Louis Vuitton's long list of illustrious Friends of the House.