Italian fashion house, Versace, presents its spring/summer 2017 athluxury-inspired collection with a cinematic video campaign, 'All Nighters'.
The video, which debuted on Nowness, stars a couple who engage in an electric, choreographed dance routine within an urban setting. Dressed in Versace’s latest collection, the athletic dancers flex, intertwine and twirl their way through rooftops, city streets and parking lots.
Their energetic performance expresses the different outfits that largely feature ultra-lightweight outerwear and sharply tailored silhouettes, underscored with a staccato electronic dance tempo. The video conveys a vibrant, urban and liberating mood to better highlight the collection’s ethos, as well as the collision of athleticism-meets-high fashion.
“Sportswear is the future of fashion,” Donatella Versace observes. “Making it unique and luxurious is the challenge I took on this season. This is a collection that is all about freedom.”
Shop the looks on Versace’s official site.
Cover photo courtesy of Versace.