(L-R) Florence Fang, Lee Jim Leng, Meera Sen, Che Engku Puan Sri Rozeeta, Claire Lee-Bloy, Datin Su Day, Dato' Farah Khan, Che Puan Winnie Low, Shawna Yap and Jasmine Raj

Five years ago, two powerful luxury leaders pooled their resources together in the name of a greater good. In 2009, The Melium Group and Malaysia Tatler’s 20th Anniversary Charity Auction raised over two million ringgit for charity. This success inspired The Melium Group and Malaysia Tatler to once again work together in organising a ‘sequel’ to this grand event, in conjunction with their 25 years as arbiters of the high life.

To be held on May 30 at Mandarin Oriental Hotel Kuala Lumpur, 100 per cent of the proceeds will be contributed towards five notable NGOs. Identified beneficiaries for this year are Women’s Aid Organisation Malaysia, Sisters in Islam, Yayasan Chow Kit, Institute Tengku Ampuan Afzan and Mercy Malaysia.

What’s noteworthy about this venture is that it is the ultimate convergence of luxury, style, quality, people and compassion. The rousing success of 2009’s charity auction proved that appreciating the finer things in life and giving back are not mutually exclusive. Co-chairwomen of the charity auction Dato’ Farah Khan and Florence Fang had made sure of that.

Dato’ Farah had this to say: “Florence and I have many common goals. We have complementing expertise in luxury and we work hard in achieving what we set out to do. In this case, the key is to constantly give back to society.”

Together, they preside over a committee including Claire Lee-Bloy, Shawna Yap, Meera Sen and Che Puan Winnie Low that has put together a lineup of about 60 items and experiences for auction. Luxury brands generously supporting this auction include Roger Vivier, FWC Connoisseurs, Suen Jewellers and Hackett, among others.

There are also other unique experiences to bid for, such as a three-month course of a cuisine or pastry programme at Le Cordon Bleu Malaysia and a private gourmet dinner for 20 at The Food Studio by Chef Paul Neukirch.

For more information, please visit http://melium-tatlercharity.com and watch this space as we reveal some of the exclusive items on auction in the coming weeks.

 

To read the full feature on The Melium Group & Malaysia Tatler 25th Anniversary Charity Auction, get a copy of Malaysia Tatler May 2013 issue, available on newsstands now  or click here to purchase the digital version. 

 

Photography: Kim Mun from ThreeSixty; Art direction: Allan Casal; Fashion styling: Azza Arif; Makeup: Joyce Lee and Erma from Estée Lauder; Hair: Anita Tang and Raymond Wong from A Cut Bbove; Hair and makeup on Che Engku Rozeeta by Arisha; Accessories: Aseana; Dresses on Florence Fang and Claire Lee-Bloy by Farah Khan

Special thanks to the Mandarin Oriental Hotel Kuala Lumpur