A pioneer in anti-ageing cosmetics for over 20 years, Lancôme is premiering a new cosmetic approach to optimally tackle skin ageing. Since 1992, Lancôme Rénergie has been offering sophisticated solutions that deliver remarkable effectiveness to the most demanding women. One needs to only look at its Absolue L'Extrait, recently repackaged by crystal maestro, Maison Baccarat, to know it remains one of the leaders when it comes to anti-ageing elixirs. Beginning August of this year, women the world over can look forward to a new revamped version that is going to revolutionise the traditional cosmetic approach to skin firmness. 

Lancôme Rénergie French Lift

Building on its highly specific knowledge in skin biology and its pioneering expertise in resculpting massages, Lancôme has created the Rénergie French Lift, the combination of a unique massage method and a skincare formula with an active formula, for boosted effectiveness. Formulated based on a unique technology that associates two active ingredients -- Resveratrol, to restore energetic balance in the dermis and Oligoside, to re-anchor fibroblasts in the matrix -- the new line offers genuine complementary skincare action. Combining a massage disk and high-tech lifting care, the unique and innovative French Lift ritual paves the way to the new era of cosmetic lifting. 

Lancôme Rénergie French Lift Disk

Extensive testing was required to create the ideal ergonomic form of the exclusive Rénergie French Lift disk. It was meticulously designed to provide balance between suppleness and resistance, reproducing the action of an expert beauty therapist's hand, thanks to the silicone in which the disk is cast. The textured silicone provides a high quality handle, which is reinforced with sculpted V motifs on the front of the disk, helping to better grip the skin and hence more effectively stimulate the underlying layers. 

The disk massage is performed at the beginning of the evening skincare routine, a moment when women can take time for themselves. With the Rénergie French Lift ritual, skin is toned and appears smoother and firmer, as if lifted and re-energised. Facial volumes appear resculpted and contours redefined. 

Lancôme's Rénergie French Lift is priced at RM400 for a 50ml jar and will be on counters beginning August 2014. For more information on the product, head on over to the official website here.

We recommend:

• Cutting edge serums for fairer, brighter skin
• Estee Lauder's new Micro Essence lotion made for Asian skin