We are all guilty, whether we realise it or not, of damaging our hair almost on a daily basis. The damage sets in from simple everyday things like combing the wrong way, to excessive dying and bleaching that leave hair strands weak and brittle.

L’Oreal Professional has thus premiered a new line of haircare range specifically targeted at damaged hair that will be rolling out in Europe as soon as the end of this month.

The new Pro Fiber range as as the new addition is called, promises long-lasting damage repair which you can tend to right in the comforts of your own home. It uses a silicone compound called aminosilane to penetrate deep into the strands of hair and repair the cortex while reinforcing and strengthening its structure. 

Its tagline says all there is to say – ‘Rectify. Restore. Reconstruct.”  

The process starts with an in-salon consultation followed by the application of the range’s shampoo and dedicated concentrate and hairmask. This will start the ball rolling in the damage repair, which users follow up and continue at home with a special home-line of shampoos.

Learn more of the range here.

 

 

 

(Photo: L'Oreal Professional) 

 

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