A long time face of Dior, Natalie Portman has once again graced the camera as the star for the iconic Miss Dior fragrances' latest campaign advertisement.

This time, the famed Hollywood actress is a runaway bride who leaves the altar in search of freedom and joy, showcasing the spirit of the Miss Dior perfume.

Directed by Anton Corbijn, the film shows us the beauty of freedom of women everywhere and how a lady can be free from the shackles of obligations and commitments. That is the spirit of Miss Dior, which is one of empowerment and independence.

On the concept of the female lead, Anton Corbijn says, "The story of a singular beautiful and inspiring woman taking the boldest of steps toward a future wholly hers."

Titled "It's Miss, actually", the romantic and liberating film involves a beautiful bride, a couture gown, a white wedding in France and a Christian Dior emblazoned helicopter ride towards the sunset.

The start of the film (see below) portrays the story of Miss Dior (Natalie Portman) who is about to walk down the aisle to her groom-to-be, depicting the transition of the 'Mademoiselle' into a 'Madame'.

However, between the jump cuts of black and white flashbacks and full-coloured present, we can see the hesitation in Miss Dior about the impending nuptials due to a possible third party.

As she nears the wedding altar, she takes a leap of faith and becomes a runaway bride, leaving her groom-to-be, her father and all of the wedding guests behind.

Clad in a white couture wedding gown, made with hundreds of hand-cut flowers in 600 hours, the runaway bride dashes off to the hills. Proving impossible to trek down the bumpy roads, Miss Dior leaves her beautiful gown behind, along with all her inhibitions and worries, and climbs up to a cliff.

Here, she is welcomed by a Christian Dior helicopter driven by her possible lover, who whisks her away towards the sunset.

In its official website, Dior says, "It is a fragrance that says yes... and no. It is free to do as it pleases. Just as every woman has the right to be contrasting, contradictory. Unconventional."

 

 

(Photos and video courtesy of Dior)

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