From now until the end of September, picking up an Anya Hindmarch clutch will be as simple as popping out to the Mini-Mart.



Since her latest collection is inspired by everyday objects, it's no surprise that the British designer's new pop-up store has a down-to-earth decor.

From now until the end of September, picking up an Anya Hindmarch clutch will be as simple as popping out to the shop. At 99 Mount Street in London, the British designer has recreated the look and feel of a classic corner shop with a pop-up store she's calling the Mini-Mart.


It would be hard to find a better showcase for her whimsical new collection, which combines the graphic designs from iconic product packages with luxury accessories. The Imperial Clutch is available with a design taken straight from a box of Frosties or Coco Pops, while the Georgiana bears the bold logo of a box of Ariel washing powder. There are also clutches made to resemble packets of some of the UK's favorite biscuits, including McVities Digestives and Custard Creams. All of these items are on sale at this unusual corner shop located in the heart of Mayfair.


And for an extra touch of authenticity, the Mini-Mart will serve ice cream -- cones of vanilla ice cream served with a Cadbury Flake -- for just 99p (RM5.40). But don't waste time getting there: the Mini-Mart will only be open until the end of September.

Below are some of the designs from the brand's Spring Summer 2014 collection that took the fashion world by storm:
 
 
(Photos: Anya Hindmarch and AFP Relax News)