Launched in 2010, the Frames of Life project is created by Armani to engage with consumers who wear Giorgio Armani eyewear and to capture their experience while wearing its eyewear.

This year, as part of Armani's 40th Annversary celebration, the fashion house launches the new Frames of Life campaign, where it documents five authentic individuals to share their tatler_tatler_stories of hope, life and love.

These five chosen individuals are selected from different parts of the world including Italy, Martinique, Finland, Argentina and Japan to share their thoughts and experiences and also showcase their preferred choice of Armani eyewear (see video below).

Capturing the tagline "beauty is in the eyes of the beholder", Armani also pushes its consumers to participate in the movement by sharing their story via the Frames of Life website as the 6th person of the campaign.

In its effort for a unique experience, the website is also programmed to be able to interact with users via eye movement, which can be controlled using your computer's webcam.

For more information about Frames of Life and to view the five individual tatler_tatler_stories, visit its official website here.

(Photo by Armani)

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