In a new campaign for a collection of purses and wallets, Hermes is showing off a kawaii, cutesy side that is quite the opposite of what Hermes is known for.
Hermés has always been known for bags and accessories that are sophisticated, elegant and timeless.
In a new campaign for a collection of purses and wallets, it is showing off a completely different side -- a kawaii, cutesy side, that is quite the opposite of what Hermes has always been known for.
Premiered on its official website, the new campaign sees adorable cartoon cats, ponies, penguins and dolphins dance, leap, swim, hop among bags, purses and more. They match the accessories’ sweet pastel colours, accentuated with floating hearts and blinking stars.
The page is user-responsive, being easily maneuverable from left to right by guidance of the mouse curser. Clicking on different segments activates different animations from different animals, each showing off a different Hermés merchandise.
Have a look for yourself the cutest Hermés fashion campaign we’ve come across yet at the official page here.
(Photo: Hermés)
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