Jeremy Scott X Moschino 'Ready-to-Bear' capsule collection

Moschino fans can now purchase the aptly named 'Ready-To-Bear' essentials hot off the runway. 



All the goodies from the quirky designer Jeremy Scott's bear-tastic mini apparel and accessories range for Italian luxury label Moschino are now available to buy online. 

Moschino fans can now purchase aptly named 'Ready-To-Bear' essentials hot off the runway. These include a long sleeved sweater, mini skirt, leather duffel bag  and iPhone cases -- all hot off the Fall 2015 runway. Here's the perfect chance to get your hands on fashion items to match last year's 'Toy' scent, also a Jeremy Scott and Moschino collaboration of a fragrance encased in a teddy bear.

Discover the show reel and shop the collection here.

Moschino is not the first label to sell items as soon as they hit the runway.

British label Burberry is a master in the art of the "hot off the runway" service. The brand has taken the concept a step further by enabling customers to pre-order personalised versions of runway looks. 

More and more fashion labels are breaking the rules where collections were traditionally showcased to buyers and journalists at shows and private presentations around six months before arriving in retail stores.

 

 

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