Creative director Sandra Choi puts her jewels and gem fascination into perspective and releases a new capsule collection of shoes and bags.
Set to launch worldwide in late October 2014, the new Jimmy Choo "Vices" limited edition capsule collection of crystal bejewelled shoes and bags is set to dazzle the world with its shimmering beauty.
Inspired by her longtime fascination to precious jewels, creative director Sandra Choi puts things into perspective with these shoes and bags that are inspired by seven precious stones including diamonds, rubies, sapphires, black diamond, jet, emerald and citrine.
Theese seven jewels chosen are also used to reflect the seven sins that seduce and beguile as part of the Vices collection.
With a campaign featuring emerging top model Ondria Hardin, in a landscape created in collaboration with Mat Collishaw, the Vices collection campaign video has already gotten the social media sphere hyped with anticipation.
Click through the gallery to preview the Vices collection:
As part of its Resort 2015 collection, the 21-piece Vices capsule collection features shoes and bags in bronze, silver, and gold categories ranging from USD750 (RM2,500) up to USD4,600 (RM15,000).
The collection is set to arrive in the London's New Bond Street store on October 10 and in selected international locations on October 29. For more information, please contact your nearest Jimmy Choo boutique or visit the official website.
(Photos and video courtesy of Jimmy Choo)
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