Ahead of the coming menswear fashion week in London, let's take a look at how the extravaganza is realised.
London Collections: Men (LCM) kicks off Friday, with the fashion world set to descend on the UK capital to discover the hottest menswear trends for Spring/Summer 2016. Here's how it's going to play out in numbers.
77 designers are showing SS16 collections this year. This number has grown 67% since the first LCM in June 2012.
68 designers are showing in the Designer Showrooms -- an increase of 50% since the first LCM in June 2012.
32 catwalk shows (plus 33 presentations) make up the Spring/Summer 2016 schedule.
15 brands showing on schedule (almost 20 percent of the total) have women at the helm, either as Creative Director or Head Designer.
400: the number of seats in the Victoria House Catwalk Show Space, one of the event's three main venues.
10 kilograms of Fudge Professional Structure Wax and 500 bottles of Fudge Professional Paintbox colors will be used backstage to get those hairdos looking slick.
9,000 Lavazza coffee cups designed by Kit Neale will be knocking around on-site.
6,500 bottles of Warsteiner lager will be knocked back during the event.
6,000 bottles of Little Miracles soft drinks will be served.
2,500 bags of Propercorn will be eaten.
66 kilograms of Lavazza coffee beans will be ground up and served to guests in the form of 5,000 Lavazza cappuccinos.
55 Penhaligon's candles will be burnt during LCM.
35 Mercedes-Benz vehicles will transport VIP attendees to shows, presentations and events during the course of the long weekend.
2 Swatch Sistem51 watches will be launched during the event.
London Collections: Men will run 12th to 15th June 2015. For more information on scheduling and events see londoncollections.co.uk.
(Source: AFP Relaxnews; Photo: AFP Photo/Justin Wallis)
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