The new campaign banks in on the unapologetic and timeless power of the visionary pop star, businesswoman, humanitarian, entertainer, documentarian and director.
Versace has proudly announced that Madonna is the new face of its Spring/Summer 2015 campaign, taking over a slot previously filled by Lady Gaga.
The new campaign banks in on the unapologetic and timeless power of the visionary pop star, businesswoman, humanitarian, entertainer, documentarian and director.
It was launched with images of Madonna wearing pieces from the Spring/Summer 2015 Versace collection. Shot by Mert Alas and Marcus Piggott in New York City, they portray a magnetic coming together of two pop culture icons with two of the most recognisable names of the 21st century.
“It’s always exciting to be dressed head to toe in Versace and experience first-hand Donatella’s vivid imagination and passion that she has created for this collection,” commented Madonna.
The designer in turn has said, “Madonna is one of the true icons of Versace. I am thrilled to have my friend and the most powerful and directional artist as the face of Versace for Spring 2015.”
This marks the 4th time that Madonna has graced the front of Versace's advertising campaigns. Her involvement thus far spans 3 decades, beginning first in 1995, locking Madonna's position as one of the world's biggest names.
(Photos: Versace)
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