Always a brand with a penchant for colours and a wild imagination, Italian fashion label Missoni has released its new summer 2015 campaign video that ticks all its criteria of fun, colour and quirkiness.  

Shared on its social media pages, the video is unapologetically psychedelic, with geometric shapes fading in and out of a hazy, floral background of soft pastel colours. Models pose with giant silver balls and dance bare-footed in an almost teasing manner, leaving viewers in anticipation of what’s to come. 

Like all its many previous video ventures, Missoni’s latest is also another reminder that fashion is art and the brand is one of the oldest and talented masters of the craft. 

Watch the full video here. 

(Photo and video: Missoni) 

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