Clad in luxuriously flowing gowns before switching to a lavish bejewelled dress, the singer fearlessly prances around a beautiful chateau in Versailles in cool moonlight.
Dior is celebrating the fearless, the bold and the enigmatic with its new campaign video featuring Barbadian singer Rihanna.
Clad in luxuriously flowing gowns before switching to a lavish bejewelled dress, the video sees the singer prancing around a beautiful chateau in Versailles. She sashays down vast hallways that gleams with opulent chandeliers and posh furniture, and dances in the moonlight around the garden perimeter.
Here is her home, her hideout, her secret garden.
The tone is strong and empowering with just a touch of playful seduction, backed up by the song ‘If Only For A Night’ by Midas, which will also see an appearance in the singer’s upcoming album.
The video conveys the message that night may have fallen but that doesn’t stop our heroine from making the most out of her midnight playground. There is nothing to fear, not in the Dior Secret Garden where only beautiful things reside.
Watch the full campaign video below:
Prior to the release of the film, the brand teased fans with sneak peek previews on its social networking sites. It successfully built strong anticipation in time for the official release of the full film.
(Photo and video: Dior)
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