As Paris haute couture week kicks into gear, designer Tory Burch has unveiled a flagship store in the city of light. 

Situated at 412 Rue Saint Honoré, it's said to be the grand finale of her European expansion, according to Women's Wear Daily, who spotted the story.

The brand entered Europe for the first time five years ago with a store in Rome.

In Paris, the new Tory Burch shop is in the vicinity of Max Mara, Valentino, Mulberry and Furla, but also & Other Stories, a branch of Sweden's Hennes & Mauritz, and French brand Berenice.

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