Versus Versace Store at KL Pavilion

The diffusion line of noted Italian fashion house Versace opens its first standalone boutique in Malaysia.  

Versus Versace opens the first boutique in Pavilion Kuala Lumpur with a new concept design conceived by chief designer of Versace, Donatella Versace, in collaboration with English architect Carmody & Groarke.

Occupying a 84 square metre space, the boutique is designed to express the brand's indivisible link between th physical collection and virtual content, in its efforts to cater to the new generation of online-savvy consumers. The heritage of the Versus brand is foregrounded through the re-appraisal of Versus Versace patterns etched into sculptural metal furniture.

Innovative store materials, spaces and retail display are cast aside, in favor of a dynamic and immersive installation of ‘two-way’ mirrors precariously balanced in delicate brass frames to deliver the spectrum of the Versus Versace collection, customer and streamed on-line content.

As the diffusion fashion line of the Versace brand, Versus Versace embraces innovation and creativity while staying true to the core of the parent brand that targets the younger consumer market. At the heart of Versus, the aesthetics retains the Versace DNA but with a remixed twist, resulting in sharp silhouettes with iconic motifs.


The Versus Versace store is located at Level 3 of Pavilion Kuala Lumpur. For more information, please visit the Versus Versace website.


(Photos: Versus Versace)