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New styles surrounding the infinity symbol are the theme of DeGem's new Endlea collection

Since its launch in Milan last September, DeGem has won the hearts of jewellery enthusiasts and the millennial generation alike, hailing yet another exceptional Forevermark Endlea Collection. With new styles applied to their signature ‘Forever’ symbol, the brand’s dedication to craftsmanship and sincerity shone brighter than ever Malaysia's recent launch event.

See also: This Italian jewellery brand pays homage to the Italian art of partying 

VIPs, loyal customers and influential friends gathered at The Gallery, Le Meridien Kuala Lumput, to witness the beautiful diamond jewellery presented by Federica Imperiali, Forevermark’s Head of New Product Development. “Each piece features an elegant ribbon bow motif. It evokes a timeless sense of continuation, fulfillment and eternity,” she declared. 

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Models pairing up their evening outfits with the new Endlea collection  

Elaborate pendants, rings and bangles are decoratively designed with interlacing symbols of eternity, denoting subtle ways this emblem of continuation can be expressed. Symbolic and ornamental, the Endlea Collection is the sum of eternal love and beauty.

Taking its preciousness up a notch, only one per cent of the world’s diamonds qualify as part of the creation, bestowing the wearer  only the most beautiful, rare and responsibly sourced diamonds to treasure. 

The event continued with a sharing session by stylist Ong Chin Huat on his diamond discovery journey to Africa, to witness Forevermark’s ethical diamond sourcing. 

From a jewellery showcase to an educational tête-à-tête, scroll through the gallery of guests who indulged in the intimate experience.

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Angela Karto 

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Loletta Lai, Ong Chin Huat and Mabel Ong

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Regyne Chen, Crystal Lee, Datin Sri Denise Phuah and Datin Nini Wong

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Zia Wen Leou, Sim Hui Leng and Zia Zia Leou

Mr Ong Chin Huat, Ms Lavin Lam, Mr Stephen Choong and models decked in dazzling Forevermark jewellery..jpg (original size)

Ong Chin Huat, Lavin Lam and Stephen Choong flanked by models in dazzling Forevermark pieces

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Aisha Teh, Mimi Teh, Foo Kim Huey and Zaitun Teh

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A guest admiring a pair of Endlea earrings on Chloe Chen

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Infinity in all shapes and sizes are destined to make a lasting impression in Forevermark's new Endlea collection 

 This Visconti-Le Lumiere diamond pen is redefining the pocket pen trend, to which we say sign us up, pronto

Tags: Diamond, Forevermark, Degem, Infinity, Federica Imperiali, Endlea Collection, Ethical Diamond