The flagship store for the luxe watch brand relocates to a grand new space at Marina Bay Sands with an enhanced look and feel.
A dignified name in the world of horology, a Breguet watch is often recognised by its coin-edge case, guilloché dials and blue pomme hands. A watch this grand deserves to be in a setting grander!
It comes as no surprise that the flagship store for Breguet, Singapore has now relocated to a new boutique at The Shoppes at Marina Bay Sands. Covering a total space of 1442 sq.ft this is one of the two Breguet stores in Southeast Asia, the other one being in Kuala Lumpur.
Like its classic collection of timepieces, the boutique is both timeless and sophisticated. Bedecked with walnut wood furniture, engraved glass walls, an elliptical drop ceiling and hidden lights; the store provides a soothing environment for clients and watch connoisseurs to admire Breguet’s luxurious watches.
Antique pocket watches on display at the Breguet flagship, Marina Bay Sands.
With its usual flair, Breguet marked the occasion by bringing in antique pocket watches from theBreguet museum to the delight of the many watch lovers at the event. The piece de resistance however was the 1905 antique guillochage machine, which will now be a mainstay at the store.
Used in the early 1780 by founder Abraham-Louis Breguet to fit his watches with guilloché silver or gold dials, the technique soon gained the reputation of being an artistic craftsmanship in the world of watch making. Under him, the art form grew and is today associated with any fine specimen of a Breguet watch.
The antique guilloché machine will now be a mainstay at the store.
The store opening party, attended by 60 VIP guests, displayed a touch of east meets west. The guests were welcomed by a lion dance accompanied by music played by Ukrainian violinist Orest Smovzh as they gathered at the new space to mark the significant occasion.
Scroll right for more pictures of the event.
Mr Andy Chua
Mrs Luck Ee Wee, Mr. Larry Wee, Mr. Emmanuel Breguet – Vice President of Patrimony and Strategic Development, Mr. Fabien Levrion – Vice President of Breguet SEA.
From left - Jose de Cardoso (President of Swatch Group Singapore and Malaysia), Fabien Levrion (Vice President of Breguet SEA), Emmanuel Breguet (Vice President, Head of Patrimony and Strategic Development) and John Postle (Vice President Retail, Marina Bay Sands)
Guest having hands-on experience at the fully functional —engine-turning machine
In case you missed it, the super exclusive Breguet x Malaysia Tatler private lunch last year.