time-kulture-4.jpg (original size)A Maurice Lacroix Masterpiece

With an engaging new vibe that is fresh, bold and daring; Time Kulture, a signature showcase by Malaysia’s leading watch retailer Swiss Watch Gallery, returns once again to excite watch enthusiasts with its latest urban demeanour.

This year the theme is all about revolution. Celebrating the modern era of contemporary watchmaking, Revolution by Time Kulture honours emerging watchmakers who defy convention, embrace technology and innovation and are not afraid to experiment.

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The showcase -- happening from July 6 to 16 at Pavilion Kuala Lumpur -- will feature international luxury watch brands such as Bell & Ross, Graham, Longines, Maurice Lacroix. Oris, TAG Heuer, Tissot and Tudor assuring visitors a comprehensive display of their latest timepieces.

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The Tissot Chemin des Tourelles Swiss Special edition watches

For the duration of the showcase, Swiss Watch Gallery will run the digital interactive game Your Watch Style Quiz online that will help you discover your ‘watch personality.’ Following suit, other brands such as Tudor, TAG Heuer and Oris will also host a range of activities and events for their visitors including a virtual reality display.

“Time Kulture is a truly immersive showcase in which we partner with outstanding watchmaking names who dare to put the fun into functional yet avant-garde timepiece designs that appeal to young watch enthusiasts,” says Ashvin Valiram, Executive Director of retail specialist Valiram, which owns Swiss Watch Gallery.

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The Bell & Ross Diamond Eagle

 With this year's Time Kulture expect an immersive setting wrapped in concrete, steel and neon lights; influenced by contemporary urban fashion, architecture, music and visual arts. The showcase seeks to create an ambience that is raw, fresh and edgy and appeals to the young and curious who aspire to be game-changers with their creativity and innovation, just like the eight international watch brands the show partners with.

For more event details, click here

(Photos: Respective brands)

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Tags: Luxury Watches, Events, Pavilion KL, Swiss Watch Gallery, Valiram, Time Kulture, Watchmakers