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Digest Jaeger-LeCoultre Launches Art Deco-Inspired 1931 Café

Jaeger-LeCoultre Launches Art Deco-Inspired 1931 Café

Art Deco-styled 1931 Café
Art Deco-styled 1931 Café
By Brian Cheong
By Brian Cheong
June 24, 2021
Melding fine design and fine food, the pop-up café is created to mark the Reverso watch's 90th anniversary

The hip creative enclave of K11 in Shanghai welcomed a new addition into its midst earlier this month—Jaeger-LeCoultre's 1931 Café. Designed to resemble the chic interior of a 1930s luxury ocean liner with touches of classic movies glamour, the predominantly black-and-white palette is juxtaposed with the warm richness of chrome, velvet, and lacquered wood.

See also: 15 Cafés In Malaysia For The Best Instagram Photos

The Art Deco elements are inspired by Jaeger-LeCoultre's Reverso, which celebrates its 90th anniversary this year. Created at the height of the style movement, the rectangular watch with a swivelling case (hence the name Reverso) was designed based on the instruction of a polo player who wanted a timepiece that wouldn't damage so easily when he played. 

Nina Métayer
Nina Métayer

The well-defined angles of Art Deco also inspires the aesthetic of the finely handcrafted cakes and pastries by Nina Métayer, a Parisian who has been named Pastry Chef of the Year twice. Her gorgeous confectionaries are made using flavours found in Jaeger-LeCoultre's home in Vallée de Joux—think mountain berries, nuts, honey and Swiss chocolates

The pastry chef and the watchmaker share the same deep values and our gestures are driven by the same desire: not to create for ourselves but to excel for the pleasure of the recipient

— Nina Métayer

See also: Asia's Best Female Chef 2021 Is DeAille Tam Of Obscura In Shanghai

Secret de Fruits Rouges
Secret de Fruits Rouges
Silence de Myrtille
Silence de Myrtille
Soupir Chocolat
Soupir Chocolat

The pop-up in Shanghai will remain until Aug 15 before moving to Paris, just in time to greet autumn.

See also: 5 Of Our Favourite New Cafés For Catching Up With Friends After Lockdown

  • Images Courtesy of Jaeger-LeCoultre

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Digest Watches & Jewellery Jaeger-LeCoultre Reverso watch Art Deco 1931 Cafe Pop-up Cafe

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