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Tastemakers KSK Land Managing Director Joanne Kua's Passion Project Aims To Elevate F&B Entrepreneurs

KSK Land Managing Director Joanne Kua's Passion Project Aims To Elevate F&B Entrepreneurs

Photo by Studio Ooze
Photo: Studio Ooze
By Teoh Jae Mie
September 17, 2020
The Platter Accelerator programme for small to medium-sized players offers tenancy possibility at KSK Land's prestigious property, 8 Conlay

The Platter Accelerator programme is the brainchild of Joanne Kua, managing director of KSK Land and CEO of KSK Group. It is open to new F&B players (with minimum two years of operation); among the benefits of the programme is the opportunity to share the spotlight on the global stage with well-known culinary and hospitality brands.

See also: KSK Group CEO Joanne Kua On Building A Successful Family Business That Can Last Generations

Joanne Kua, Managing Director of KSK Land and CEO of KSK Group (Photo: Suppagood)
Joanne Kua (Photo: Courtesy of KSK Land)

"Platter Accelerator provides an opportunity for F&B SMEs in Malaysia, and in Asia, to be a part of 8 Conlay's Platter when it opens in the second half of 2021," explains Kua in an interview via email. Financial support, seasoned F&B industry mentors, and international exposure are among the perks of this programme in a bid to encourage restaurateurs to grow their businesses further.

Kua's experience in incubating and seeding tech startups helped her recognise that the F&B world has similar needs such as mentorship and coaching in order for them to grow beyond the country's borders.

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8 Conlay at night (Photo: Suppagood)
8 Conlay (Photo: Courtesy of KSK Land)

"We took the cue from the tech world running tech accelerators, pivoting that for the F&B space. It is designed to provide a boost to carefully selected restaurateurs with an aim to create a diverse and unified culinary ecosystem that would also set the stage for aspiring food artists," she says. "This is a bid to nurture shared experiences and exemplify cross-industry collaborations with young business owners in the field of F&B."

As Platter is all about experiential dining, Platter Accelerator is looking to recruit F&B owners who are "passionate about their businesses as well as care about the quality of the food they produce and how people experience their unique concepts on the service level."

Those looking to participate would also have to be "committed restaurateurs that have recorded a financial breakeven in its profit & loss financial accounts in the last two years of operation."

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Photo by Studio Ooze
Photo: Studio Ooze

Other than a RM100,000 in financial support in the form of a loan, participants will also "benefit from industry mentoring, where KSK Land will provide a host of the industry's most seasoned mentors to guide in matters of marketing, branding, identifying pain points on growing a business, franchising models, and developing credible financial plans and fundraising for growth," Kua elaborates.

As a food enthusiast, she sees great potential in the regional F&B landscape, which is why she's keen on getting them to thrive and be recognised on the world stage. "Platter will be a space where creators from around the world can come together to create an experience that communicates their meaning and passion," she adds.

See also: How Ong Ning-Geng Has Carved A Name For Single-Origin Malaysian Chocolate

Photo by Studio Ooze
Photo: Studio Ooze

“It goes back to the symbolism of "platter”, which is a sharing plate, encompassing that idea of bringing people in one place, and to communicate through food and moments.”

To stimulate senses through experiential dining, Platter will be placed within the retail lifestyle quarters of 8 Conlay, a luxury development in city centre scheduled to open in the second half of 2021. 8 Conlay will also be home to the first Kempinski Hotel in Malaysia; the luxury hospitality brand will also manage the YOO8 serviced residences here.

“Just like what 8 Conlay has always set out to be, Platter will set the stage for tomorrow’s trailblazers in culinary art and experience,” Kua asserts.

For more information and to apply, email

See also: T.Dining's Best Of The Year Awards 2020


Tastemakers dining luxury Joanne Kua platter 8 Conlay experiential restaurant


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