Inside Scoop – Selling Happiness
Already having opened more than 20 outlets since starting in December 2013, Inside Scoop is a Malaysian ice-cream store that shows no signs of slowing down. Focusing on creating honest to goodness ice creams that showcase both local flavours as well as an international portfolio, co-founders and husband and wife team Edmund Tan and Lim Shiew Li got into the business after leaving jobs in the finance industry.
The reason? They just loved ice cream, they saw a gap in the market and it's a happy product.
What's So Malaysian About Inside Scoop?
"Our tastebuds and our staff. We're proud to say that we are one of the few F&B brands that are staffed by 98 per cent by locals. Most of our staff are part-timers that have come out fresh of university," says Tan. "It's a different vibe when you're greeted by into a cafe or restaurant and you're greeted by young part-timers that still have that energy and enthusiasm," adds Lim.