From installing rice-dryers in Myanmar to starting their own brand of rice, Lincoln Lee, Kisum Chan, Zheyi Chia and Jonathan Ong speak to us about their award-winning social enterprise, Rice Inc
Have you ever heard anyone compare growing rice grains to ageing whisky or harvesting truffles? Rice Inc believes that the best-tasting rice come from empowered farmers, which is why they reinvest 20 per cent of all profits back into global sustainable rice initiatives. The company not only works with villages in Myanmar and Sabah to cultivate an impact space, improving efficiency and yield, but also develops their own brand of rice called Paddi, a direct-trade rice brand.
We interview co-founders Lincoln Lee and Kisum Chan; operations director Zheyi Chia; and rice impact deputy chairman Jonathan Ong about starting a 'rice revolution'. The three Malaysians and one HongKonger (Chan) recently appeared on the inaugural 50 Next list from 50 Best.