The Macallan Updates Its Whisky Bottle Design With A New Dapper Look August 10, 2018 | BY Tien Chew Famous Scottish whisky maker The Macallan introduces a new packaging design to update their range of single-malt whiskies. START GALLERY Drinks #TheMacallan #Whisky #SingleMaltWhisky #Design Related Stories You Can Now Take A Tour Of The Macallan's New Speyside Distillery June 12, 2018 | BY Tien Chew photo_library The Macallan Rare Cask Will Make Chinese New Year Extra Special January 25, 2018 | BY Tien Chew Whoa, Bulgari Reveals Impressive New Facade At Pavilion Kuala Lumpur, And We're Mind-Blown! June 20, 2018 | BY Brian Cheong The Sofas That Won Australia’s Good Design Award Are Now Available In Malaysia June 12, 2018 | BY Tania Jayatilaka David Kohler: Carrying Forward The Kohler Design Dynasty May 31, 2018 | BY Hong Xinying Jammin' With Local Music, Art, Food & Irish Whisky This St Patrick's Day March 12, 2018 | BY Tien Chew The Macallan Updates Its Whisky Bottle Design With A New Dapper Look August 10, 2018 | BY Tien Chew × Photo: Courtesy of Edrington To do justice to extraordinary whisky, The Macallan has redesigned a new look across its range of single malt whiskies that have rolled out globally. The new design draws inspiration from The Macallan Rare Cask packaging, featuring a bottle design that is broad-shouldered with a distinct chevron cut into the bottle as it tapers towards the neck. Advertisement Click To Skip Photo: Courtesy of Edrington The bottle's outer packaging design also receives an update, boasting a new enclosure to ensure consumers get what they expect out of The Macallan. This new look comes right in time for the whisky maker's all new travel retail range of bottles, exclusive to duty-free selections at airports such as KLIA and KLIA 2, dubbed The Macallan Quest Collection. Photo: Courtesy of Edrington The redesign comes following feedback from consumers and customers as The Macallan refines its portfolio to highlight a whisky for every occasion. This also brings about an opportunity for the whisky maker to further refine their lineup, as The Fine Oak range (launched in 2004) receives a renaming to Triple Cask Matured to sit alongside the Double Cask (which itself received a rename from Sherry Oak). Photo: Courtesy of Edrington "We think the new bottle looks as good in a world-class bar as it does on a table at home being shared with friends," said Glen Gribbon, The Macallan's marketing director. With a handsome new profile to house the excellent spirit, we couldn't agree more with Gribbon.