Ahead of its highly anticipated standalone KLCC store slated for June, Tom Ford Beauty hosted a major launch party of The Private Blend Experience in Beijing’s Time Museum. Over 200 guests and Asian stars from countries like Malaysia, Taiwan, Korea, Japan and China attended the fragrance launch, that saw VIPs like Ashley Lau, Jane Chuck and Ju Wei Teoh whisked away into the immersive event. As part of the sophisticated experience, guests were ushered through darkly lit passageways into a series of rooms, which told the story of Tom Ford’s best-selling fragrances through 360-degree videos, further enhanced as whiffs of the scent filled the room.