Lee MinJung, Oh YeonSeo and U-ie

Salvatore Ferragamo shone the spotlight on Seoul at the presentation of the pre-fall 2017/18 women’s footwear collection in Shilla Hotel’s Yeong Bin Gwan space in Seoul.

Created by new design director Paul Andrew, the kaleidoscope collection was exhibited as a multi-sensorial experience festooned with illuminated balloons and architectural collages of Florence.

Korean style icons Lee MinJung, Jung RyeoWon and SeolHyun joined Eraldo Poletto, CEO of Ferragamo group, and James Ferragamo, Women's and Men's Shoes and Leather goods Division Director, at the event. Some reinvented icons include the updated ‘F’ wedge, the 1930s column heel and a new neoprene sneaker.

'gallery right' 'gallery right'
'gallery right' 'gallery right'
Photo 1 of 14 Lee MinJung, Oh YeonSeo and U-ie
Photo 2 of 14 Eraldo Poletto and James Ferragamo
Photo 3 of 14 Seo Yuna
Photo 4 of 14 Shin Hyejeong
Photo 5 of 14 Florence provided a magnificent backdrop to the kaleidoscope installation
Photo 6 of 14 An exhibition room of shoes galore
Photo 7 of 14 Jung RyeoWon
Photo 8 of 14 Lee DongWook and Seo KangJoon
Photo 9 of 14 Lee MinJung
Photo 10 of 14 Lee SungKyung
Photo 11 of 14 Oh YeonSeo
Photo 12 of 14 SeolHyun
Photo 13 of 14 U-ie
Photo 14 of 14 Yoon EunHye and Paul Andrew