The Pink Mission: It's #TimeToEndBreastCancer With Estée Lauder
Initiated by Evelyn H. Lauder in 1992, The Breast Cancer Campaign is a leading global breast cancer movement by Estée Lauder Companies. In conjunction with Breast Cancer Awareness Month, the campaign was launched in Kuala Lumpur with a pop-up truck. Making the occasion more meaningful was the presence of cancer survivors Stella Voon and Tulasi Govindasamy. Celebrities such as Neelofa, Misha Omar and Talitha Tan also showed up to lend their support. Guests had the opportunity to customise their pink ribbons by making a donation to the campaign, which raises funds for medical research, education and services.