The travel, photography and food entrepreneur makes businesses out of the things he loves
In the What Matters To Me series, a Generation T honouree describes what they do, why they do it, and why it matters.
David Soong likes to put his money where his passions are. The serial entrepreneur has a number of projects, with business based around his loves of photography, travel, technology and food: Axioo, Indonesia’s best known wedding photography and videography company; holiday photography company SweetEscape, now available in 400-plus cities around the world; and Boga Group, which owns more than 150 restaurants under multiple brands in 13 Indonesian cities. Here, Soong introduces his work in his own words.
The thing about me is I enjoy doing the things I love—food, photography and travel. Life is too short to do the things you don’t enjoy, so I think that’s key and I aim to be consistent in doing the things I really have a passion for. This year my focus will be on growing SweetEscape even further on the global stage.