Asia’s leading fitness pass app has launched in its 11th global city of Kuala Lumpur, and its general manager is on a mission to help professionals achieve work-life balance.
As the general manager for China and Malaysia of Asia’s biggest fitness app, GuavaPass, Diane Chia holds a dream career where working out is all in a day’s job.
Diane made the switch from corporate to the startup space in 2015, specialising in China’s thriving real estate sector. Sporty, goal-driven and energetic, she was the perfect fit to the visionary team, and grow GuavaPass she did, from Beijing to Shanghai, and now, her hometown Malaysia, its 11th global city to date.
“I oversee everything from operations, customer service, events, marketing and studio acquisitions,” shared the bronzed and toned beauty – a far cry from the rigid, real estate world and routine she clocked in for 6 years.
Eager for a glimpse into Diane’s hard-hitting life, we got to know her plans for turning GuavaPass into the new social movement, how fitness and hard work can co-exist, and that working out holds the secret to productivity, among others.
How does a typical day like for you?
Mornings start with workouts at an existing studio partner, followed by customer service, responding to requests, closing contracts, then a lunch meeting with media, studio or ‘perk partners’ – our healthy lifestyle associates – and also event planning with a variety of partners for our monthly events. Evenings are spent testing classes at potential studio partners.
What was the challenge of switching from real estate to tech?
It’s really different: Real estate working hours are standard, comprised lots of hierarchy and levels, and predominantly male – switching to this fitness/tech industry has given me a refreshing flexibility on working hours, partners and people I work with. Everyone’s extremely energetic and intent on establishing win-win partnerships.
Did you have to learn tech lingo?
Having never been in the tech space, I had lots of different things to learn and get acquainted with, from our own studio dashboard, switching between third party payment vendors, different backends and different tools to ensure business runs smooth.