Recognising that the imagination of childhood is an invaluable thing, Bentley Kuala Lumpur sought to harness the best of it with its #BeExtraordinary International School Competition.

The competition, done in collaboration with the ‘Education is GREAT’ campaign initiated by the British High Commission KL at The Alice Smith School, aimed to provide a platform for international school students to design a Bentleythat will be launched in 2050. This allowed them to stretch their imagination to design a vehicle that is made for the future while still encompassing the pre-eminent British refinement that Bentley is known for. 

After many rounds of judging based on the criteria of research, design & production, concept & imagination, marketing campaign as well as brand tie-in, by no less than 5 judges, The International School at ParkCity was announced the first-prize winner. 

HRH The Duke of York, Prince Andrew, personally presented the winning team with the grand prize of a Bentley Experience at the Asian Le Mans Series. 

Due to a marginal score difference between the winning team and the runner-up, the prize was also extended to the runner-up, The Alice Smith School. 

Bentley has long pushed the limited of creativity with its philosophy “Be Extraordinary”, which was the foundation of this #BeExtraordinary International School Competition. 

To learn more about the campaign or to see some of the winning designs, log on to the official website here.

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