The New BMW 7 Series M Sport Is A Flagship Hybrid Of Power, Comfort and Safety
The new BMW 740 Le xDrive M Sport is the latest addition to BMW Group Malaysia's growing portfolio of locally assembled vehicles at its plant in Kulim, Kedah. The Bavarian automaker says it has successfully delivered over 2,500 vehicles from across its BMW, MINI and BMW Motorrad brands in the first quarter of 2021 alone. This translates into an impressive growth of 25 per cent compared to the same period last year.
Managing director Hans de Visser notes that BMW continues to lead in the premium electrified vehicles segment after delivering over 500 units of electrified and MINI vehicles. These numbers are set to increase further with the release of the BMW 740Le xDrive M Sport.
When it comes to premium luxury driving experience, few models can compete with the BMW 7 Series. The new BMW 740Le xDrive M Sport is the latest iteration of its flagship model and it has a long rich history that stretches back to 1977 when it first debuted.
The perfect combination between luxury and performance, the new 7 Series comes with the M Sport Aerodynamic package, along with other optimisations. The elegant front apron features a large kidney grille and is flanked by a pair of BMW Laserlight headlights that come with the High-Beam Assistant feature which automatically dips the headlights when it detects oncoming traffic while allowing you to benefit from a continuous full beam of light.
The high-gloss shadow line minimises aerodynamic drag while accentuating the luxury sedan’s sleek profile. There is also a new striking rocker panel that underlines the sport appeal of the model. Other exterior highlights include a set of 19-inch M light alloy wheels in double spoke style and run-flat tyres. This is rounded out by the inclusion of M Sport brakes and Sky Lounge panorama glass roof on top.
Just like the original 7 Series, which marked a huge step forward in technology for the Bavarian automaker, the new sedan is packed to the brim with innovative technology. At the heart of the new BMW 740Le xDrive M Sport sits a 3.0-litre six-cylinder petrol engine that generates a peak output of 210 kW/286 hp at 5,000 – 6,000 rpm, and a top speed of 250km/h.
Power is transferred from the engine to the wheels via an eight-speed Steptronic transmission for a century sprint in 5.1 seconds. In addition, there is also an electric motor that outputs 83 kW/113 hp with a peak torque of 265 Nm and offers a pure electric range of 46km.
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Step inside to experience unmatched luxury, from the 'Fineline’ Fine Wood Trim in black with high gloss metal effect to the Alcantara Anthracite headliner, for a truly sophisticated appearance.
In the cockpit, the driver will be greeted by an M-Sport steering wheel and electrically adjustable comfort seats. Ambient lighting and automatic air-conditioning with 4-zone control enhance the feeling of comfort, whether you are behind the wheel or riding as a passenger.
All essential driving information is within easy reach via the BMW Live Cockpit Professional that features a fully-digital 12.3-inch instrument display and the BMW Navigation System Professional with a 10.25-inch Control Display. Rear passengers can also enjoy the vehicle's entertainment features via the two 10-inch touchscreen monitors. The inclusion of a 16-speaker Harman Kardon surround system elevates the overall sound experience.
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Safety remains one of BMW’s core focuses and the new BMW 740Le xDrive M Sport is no exception. The new luxury sedan comes with six airbags and is offered with a Driving Assistant Professional package that includes active cruise control, departure warning as well as front collision warning with brake intervention (AEB).
It is available in four classic colours—Mineral White, Carbon Black Metallic, Donington Grey and Bernina Grey with Amber effect. You also have the option to spruce up the interior with leather Nappa upholstery in either Black or Cognac stitching.
Retailing from RM591,503, the BMW 740Le xDrive M Sport is now available for booking on BMW Shop Online.
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