Known as one of the oldest cognac production houses in the world, Martell will be welcoming 300 years worth of French excellence with the launch of its latest creation, the La French Touch cognac on January 16 at KL Live.

Created in partnership with French house music forerunner - Etienne de Crécy, the La French Touch is housed in a glow-in-the-dark, Martell-blue bottle with neon lights as well as UV ink.

Notable acts for the night include Grammy Award nominee, French DJ Joachim Garraud, Malaysian DJ’s Joey G and Patricia Knudsen, Hip Hop International World Bronze Medalist, Elecoldxhot as well as artists from the famed local DJ community – Play for Passion. 

“The La French Touch party is a way for us to bring the art of French living to Kuala Lumpur in line with Martell’s brand messaging. The La French Touch concept aims to expand the brand reach by offering a curated experience for the new generation who celebrate life through exhilarating music, spectacular parties and elegant cocktails,” shared Emmanuel Dokhelar, Marketing Director of Pernod Ricard Malaysia.  

For more information, visit Martell’s Facebook page; also, to purchase tickets for the event, click here.

More from Martell: Find out which of Martell's rare cognac bottles got aunctioned off.