CU says "Annyeonghaseyo, eseo oseyo!" to Hallyu fans in Malaysia with the opening of its first store
South Korea’s largest convenience store chain has made its way to Malaysia with the opening of its Centrepoint Bandar Utama outlet, the first of 30 to 50 stores slated to open within the span of a year.
Already a household name in its home country and often glimpsed in popular K-dramas such as The Heirs, Love Alarm, I Wanna Hear Your Song, Encounter, among others, the green and purple logo is certainly no stranger to die-hard Hallyu fans.
Having personally spent many a night washing down bags of honey butter chips and gimbaps (seaweed rice rolls) with flavoured soju of sorts from CU stores in Seoul, I was only too excited to explore CU’s maiden voyage to not only Malaysia but also Southeast Asia.
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At the CU Centrepoint Bandar Utama launch on April 1, as the queue began to snake around the block, I was whisked away on a private media tour of the store to see, touch, eat, and buy. Here’s why it made me miss those Korean snacks-snacking and soju-chugging nights in Seoul so much.
