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Travel Aman Launches Janu, A New Wellness-Focused Hotel Brand

Aman Launches Janu, A New Wellness-Focused Hotel Brand

Janu Montenegro Serviced Residence with Pool
Janu Montenegro Serviced Residence with Pool
By Coco Marett
By Coco Marett
March 06, 2020
Aman's sister hotel concept, Janu, will offer a more fun, less secluded but no less luxurious experience to travellers

Luxury hotel Aman has announced that it will be launching a sister brand, Janu. While sharing Aman's philosophy of exceptional design that's deeply rooted in each property's respective destinations, Janu will offer its guests a more lively, less secluded luxury travel experience.

See also: Adrian Zecha, The Hotelier Behind The World's Best Hotels, From Aman Resorts To Azerai

Many of Aman’s properties are designed in a way that any interaction with other guests is minimal, if not non-existent. Janu differs from Aman with an emphasis on connectedness and community with an approach they’ve coined as “social wellness”. This includes group-focused fitness classes and public spaces “designed in a way that will encourage connectedness between guests".

Janu will also have larger room counts compared to Aman’s more limited, boutique-style offerings, and a lower—though still premium—price point.

Janu Montenegro Guest Room
Janu Montenegro Guest Room Photo: Courtesy of Aman

“We saw a white space in the market, and we want to push the hotel industry into a new sphere,” says chairman and CEO Vladislav Doronin. “What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”

See also: Tatler Asia's Travel Editor-At-Large Jeremy Jauncey Shares His Favourite Wellness Retreats Around The World

Janu Montenegro Pool with Cabanas
Janu Montenegro pool with cabanas (Photo: Courtesy of Aman)

Janu will debut with three properties set to open in 2022: one in Montenegro—which will also introduce the brand's first serviced residences concept—one in Al Ula in Saudi Arabia, and one in Tokyo, Japan. 

See also: Best Places In Asia For Afternoon Tea: 4 Ladies Share Their Picks


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