Malaysia Airports’ New Campaign Makes Shopping At The Airport Even More Exciting

The next time you're flying, get to the airport earlier to check out what Malaysia Airports has in store for its nationwide shopping campaign

Above Malaysia Airports' senior manager of commercial services Nazli Aziz and Hani Ezra Hussin, general manager of commercial business, at the launch of the #ShopLAH campaign

Putting a fresh and fun spin on the airport retail experience, Malaysia Airports launched the ‘Shop Like A Hero’ or #ShopLAH campaign earlier this month.

The new campaign aims to elevate the airport from merely a functional transportation hub to a premium shopping and dining destination in its own right.

Here's what Malaysia Airports has planned for this exciting campaign:

1. Exclusivity

Above Available from December 2019 onwards, this Malaysia Airports tote bag is one of the exclusive items up for grabs in the #ShopLAH campaign. (Photo: Malaysia Airports)

You can definitely expect something unique, not just in terms of experience but also in terms of products. Malaysia Airports is working with a number of brands and retail partners to curate a slate of luxury products that is exclusive to the airports.

“The downtown retail sentiment is very sombre but travel retail at airports continue to go on an upwards trend,” says Nazli Aziz, Malaysia Airports’ senior general manager for commercial services. “This is a great opportunity for us to cater to our passengers who now value shopping experiences that provide a sense of exclusivity and personalisation.”

2. New Spaces

Above An artist's impression of the soon-to-open 'Sense Of Malaysia' retail space.

Apart from generating buzz on Instagram, the #ShopLAH campaign will see new and exciting changes happening within Kuala Lumpur International Airport, Langkawi International Airport and other terminals.

This includes the introduction of new retail zones – an entire fashion avenue, for example – that will create a more seamless shopping experience for passengers. They can also look out for a strong representation of Malaysian brands via Sense of Malaysia, which is expected to open in 2020.

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3. Contemporary Touches

Photo 1 of 4 #ShopLAH will be led by series of colourful, whimsical visuals, each depicting an elevated airport retail experience

Photo 2 of 4 #ShopLAH will be led by series of colourful, whimsical visuals, each depicting an elevated airport retail experience

Photo 3 of 4 #ShopLAH will be led by series of colourful, whimsical visuals, each depicting an elevated airport retail experience

Photo 4 of 4 #ShopLAH will be led by series of colourful, whimsical visuals, each depicting an elevated airport retail experience

“Our focus is to provide a retail experience like no other, by designing every part of the journey to evoke a sense of excitement and wonderment for those passing through our terminals,” Nazli elaborates.

A big part of this mission includes, to name a few, the implementation of cashless payments, reliable and free Internet access, and e-reward programmes.

Speaking of rewards, did you know that you can receive e-vouchers worth RM1,000 just by downloading the MYAirports app?

Clearly, with the #ShopLAH campaign, Malaysia Airports will make the temptation to shop before you board for your flight, irresistible.

Get updates about the #ShopLAH campaign by following Malaysia Airports on Facebook and Instagram.

Topics

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Tatler Asia

Malaysia Airports’ New Campaign Makes Shopping At The Airport Even More Exciting

1. Exclusivity

2. New Spaces

3. Contemporary Touches