Join MODA as they partner with Estée Lauder to present a range of activities to raise awareness and funds for breast cancer next month
The colour pink, or more specifically, the pink ribbon, has flourished as a staple in the month of October, acting as a heartfelt tribute and symbol of solidarity for those who have had to endure the battle with breast cancer. This year, MODA (Malaysian Official Designers Association) and Estée Lauder have joined forces to help raise funds and awareness for the cause, culminating in a series of events happening across the month.
See also: Malaysian Fashion Designers Are Sewing Hospital Gowns For Medical Frontliners
1. Pink Vending Machines (Starting Oct 1)
From brooches to face masks, dive into a sea of pink at the beginning of the month as 16 of MODA's designers present a vivid array of pink merchandise. The designers of the collection include Ashley@kapas, Brian Khoo, Celest Thoi, Chee of GOCHEEKS, Double U by Jimmy Wong, Ellie Lim, Keith Kee, Key Ng, Kit Woo, Leslie Variyan, Lue Syn, Melinda Looi, Melson Kuala Lumpur, Stephanie van Dalen, Styled by Peter Lum and YULEZA by YouSheng.
The pretty pink pieces can be purchased through vending machines located in Pavilion Kuala Lumpur, Mid Valley Megamall, Sunway Pyramid and Avenue K, and all proceeds raised will be donated to four organisations at the forefront of breast cancer initiatives, namely the Breast Cancer Welfare Association Malaysia, Cancer Research Malaysia, College of Radiology Malaysia and National Cancer Society of Malaysia.
See also: The Pink Mission: It's #TimeToEndBreastCancer With Estée Lauder
