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Arts Mercedes-Benz & Louis Vuitton's Virgil Abloh Collaborate On A New Artwork

Mercedes-Benz & Louis Vuitton's Virgil Abloh Collaborate On A New Artwork

Image courtesy of Mercedes-Benz
Image courtesy of Mercedes-Benz
By Iskandar Ameen
July 31, 2020
The partnership called Project Geländewagen will give birth to a unique artwork

Few names are as synonymous with contemporary fashion as Virgil Abloh, the founder of Off-White and men's artistic director of Louis Vuitton. Now Abloh has gone and partnered with Mercedes-Benz's chief design officer Gorden Wagener to produce an artwork that will push the boundaries of fashion, art and automobile.

Gordon Wagener & Virgil Abloh
Gorden Wagener (left) and Virgil Abloh

Abloh describes the partnership as "modern artists' ideas of what the future can be stylistically, within a conceptual car design". Indeed, Project Geländewagen will centre around the Mercedes-Benz G-Class which turned 40 last year.

The Mercedes=Benz G-Class
Mercedes=Benz G-Class

Fans of both worlds can look forward to its virtual release on Sept 8. Following the launch, a one-of-a-kind replica of the artwork will be auctioned off with the proceeds going to a charity that supports the arts.

See also: The Mercedes-Benz C200 Gets The AMG Treatment

  • Images Mercedes-Benz

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Arts Virgil Abloh Mercedes-Benz Project Geländewagen Mercedes-Benz G-Class

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