Volvo Drives Home The Importance Of Seat Belts In Saving Lives

Volvo is sending a strong message about the danger of speeding and the necessity of wearing the seat belt through the 'A Million More' campaign

Did you know that safety belt law was once labelled "a terrible idea", with the New York Times even calling it "a violation of human rights" in 1973? These days we put on our seat belts without a second thought, secure in the knowledge that they do save lives. It has been proven that wearing a seat belt significantly reduces the risk of death and injury.

Alex talks about the collision that nearly took his life, but left him with a scar in One of a Million: Survivor Stories

Above Accident survivor Alex talks about the collision that nearly took his life in One of a Million: Survivor Stories

Above Amy, a survivor of a multi-vehicle collision shares her story in One of a Million: Survivor Stories

A leader in car safety, Volvo introduced a rather unconventional move this year — it has put a speed cap of 180kph on all its new cars, as party of its 'A Million More' campaign to encourage safe driving and raise greater awareness that speed can kill.

People often drive too fast in a given traffic situation and have poor speed adaptation in relation to that traffic situation and their own capabilities as a driver. We need to support better behaviour and help people.

- Jan Ivarsson, senior technical advisor of safety, Volvo Cars -

Nalin Jain, managing director of Volvo Cars Malaysia, said: "The reaction to the 180kph speed cap is similar, if not nearly identical, to the comments from the general public in 1973. We know that our decision to introduce a speed cap would cause a stir but sometimes all it takes is that one person to come out and make a stance to change the world. For us, controversial or not, it is making the hard and uncomfortable decision to saving a million more lives all the more worth it."

Volvo kickstarted the campaign with a YouTube video series called One of a Million: Survivor Stories where traffic accident survivors relate their experiences and the role the seat belt had played in saving their lives. Watch the trailer below:

Above Volvo Cars: A Million More trailer

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Courtesy of Volvo

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cars volvo car safety seat belts saving lives

Tatler Asia

Volvo Drives Home The Importance Of Seat Belts In Saving Lives