Recycling isn’t a definite solution to eliminating waste. Plastic, the most harmful of man-made goods, might be down-cycled (turned into lower-quality plastic goods), but that's where its shockingly brief 'lifespan' ends. Down-cycled plastic cannot be recycled a second time. The only sure-fire way to cutting down on pollution is to lead a zero waste lifestyle.
"Out of sight, out of mind," is our general attitude towards waste, which is what inspired this challenge in the first place. We dared three personalities from different industries—retail, F&B and publishing—to go zero waste for two weeks and to hang on to whatever waste they couldn't help picking up. More powerful than mere preaching, photographic evidence serves as a wake-up call to how much trash we produce in our day-to-day lives.
Hats off to the following personalities for putting themselves out there!